He is a born storyteller who brings a positive, life-affirming message to his brilliant lyrical flow and compelling music. Cudi lives easily in the hip-hop, indie rock, pop, and R&B worlds - a diversity that shows in his innovative music and his all-embracing persona. "He crosses musical boundaries with an appeal that goes beyond genre, format, race, language, and culture. "Kid Cudi is at the vanguard of a game-changing new generation of artists," said Universal Motown President Sylvia Rhone. Music imprint, and in turn, to Cudi's co-writing of four tracks on the platinum Kanye West album 808s & Heartbreak, including the Top 5 single, "Heartless" and stepping out in a featured vocal on "Welcome to Heartbreak." He followed this up with his first Official single "DAY N NITE" "day 'n' nite" dominated with #1 rankings at multiple radio formats.
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I am thrilled to welcome Kid Cudi into the Universal Motown family." KID CUDI released his first mixtape, A Kid Named Cudi, in July, 2008 as a free download sponsored by New York streetwear company 10 Deep, leading to an introduction and signing to Kanye West's G.O.O.D. He is a breath of fresh air - a dynamic and important new voice, not only in the next phase of hip-hop, but as a groundbreaking trendsetter who represents the future.